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Why Is It Important To Have A Website?

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You may be wondering: do I really need a website for my business? What’s the point if my business is already successful without one?

The answer is: that there has never been a better or more important time to invest in a website for your business. A website offers a huge range of benefits for small businesses, and most of these benefits will increase in value exponentially year over year, just like the Internet itself.

Below are a few reasons why you should invest in a website:

Five reasons why you need a website for your small business

1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. In addition, 81% of today’s consumers research things before they buy, so if you don’t have a website, they won’t be able to find you.

Beyond that, having your own website lets you create a branded email address (e.g. which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but do you not aspire for more? Every business will experience customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google.

Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.

3. A website ensures your long-term success

As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online.

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world, your business needs to get online.

4. A website can help save you time and increase your customer service

Many businesses get calls and messages from prospects or existing customers asking simple questions about services or location and hours of operation, amongst many other things. The can be incredibly distracting and if you take too long to reply to your customers, the customer may be unhappy. A website can reduce these calls/messages and increase internal productivity. At the same time, it helps customers find information without needing to contact you, which ultimately provides an all-around better user experience.

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

5. It’s affordable and provides excellent return on investment

Especially with Dee Kay Design – we provide services at a price that won’t break the bank.


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